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OOfoam™ Discovery
After years of work and development, a breakthrough was made, and our OOfoam™ was born, helping absorb 37% more impact than traditional foam footwear materials for the perfect blend of cushion and stability.
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OOFOS 1st Sale
When we made the first sale of an OOriginal at Nor'Easter Surf Shop in Scituate MA, it launched the iconic style that is still our top seller 10 years later.
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Launch of Project Pink
In honor of our first employee, former head of brand and a force in the industry, we launched Project Pink for our late friend Duncan as a way to give back and support the work of the Dana-Farber Cancer Institute.
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1st Pop-Up Recovery Lounge
We used the backdrop of the Boston Marathon to welcome runners from all over the world into our first OOFOS concept shop, located on the marathon course at the corner of Hereford & Newbury Street. Our first sale - the OOriginal, of course.
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1st partnership : Deion Sanders
Following his first-hand experience with OOFOS, Deion contacted our team to tell us his story and express the benefits OOfoam technology brought to his active lifestyle. He wanted to be involved, and the partnership was put in motion to introduce OOFOS to other athletes.